How to ensure huge ROI for brands
I’ve been a travel blogger since 2006 – before social media! And created my own travel blog, bloggeratlarge.com, in 2009 – at the start of the GFC.
Back then brands like destinations, accommodation providers, attractions and activity operators had no idea what blogging could do for them. It’s been a learning curve for more than a decade as bloggers were added to by vloggers and the term ‘content creator’ covered all of us in this space.
Now Content Creators and social media “Influencers” are everywhere!
So how does a brand know who will deliver the best results. And how can an Influencer ensure they DO provide the best results?
In this presentation, designed for Content Creators as well as brand marketing teams and PRs, I take you through a content campaign that includes adding a contest to capture email addresses to ensure the results add another level of value to the client.
I show you how to set up the campaign, what types of prize works best, how to ensure the post remains evergreen after the contest is over, and most of all, how to phrase the questions to get a 70% opt-in rate of readers wanting to subscribe to the brand’s newsletters.
So when you deliver your results as a content creator, you’re adding so much more. Maybe 1000+ newsletter subscribers for the brand to own.
If you want to know more, drop me an email : megan@bloggeratlarge.com
What they said:
“Megan encouraged us to include a competition for a hotel stay and this clearly increased the reach and connection with readers. We gained over 1300 new subscribers to our database, and have since very successfully continued direct marketing to that specific group. I am very pleased with the result, and equally with the ease of the process to get there.”
– Michael Shah, Director of Sales & Marketing, Cordis Auckland
“The blog post captured our properties perfectly, and highlighted the selling points but also a few quirky details! We were really pleased with the results, and saw a marked increase in traffic to our Facebook page in the week following the post. We also got a lot of people signing up to our newsletters, and the results from the first one of these that we sent out showed that we had hit the mark with people seeming to be very keen to learn more about Be My Guest. So all in all a great success. I really appreciated the way that you were able to understand our business and our target market, you got it spot on!”
– Miranda Plummer, Managing Director, Be My Guest Waiheke Island