What we cover
I take you through some easy and practical steps on becoming Socially Savvy. How to mobilise your team in this space (and spread the load) and look at creative case studies from around the world which you will find inspiring.
- Your website is your shop window, open 24/7: Learn how to use it so customers can browse and even purchase – while you’re sleeping!
- Content marketing is the new black: Forget spending your money on banner ads that no one clicks unless you’re having a sale or running a competition. You’ll learn how to get blogging to create compelling content that will drive search traffic to your website and build a community of loyal fans and followers who love you.
- The quagmire of social media: Facebook, Twitter, Pinterest, YouTube: it’s not just for the kids! These platforms are where decision makers are researching their next purchase and you need to be in this space and working it well. We’ll look at spending marketing dollars online and also best ways to promote your business for free.
What they said:
“We had the pleasure to meet and work with Megan when we attended a seminar hosted by the Sonoma County Tourism Bureau. Megan inspired us all to tap into our creative side and provided us with so many useful pointers. One fabulous recommendation we’ve put in practice recently is how to “get out of the fact box and into the feature.
We decided to put that suggestion into motion when hosting Megan on a Wine Country Walking Tour during her stay in Sonoma County. She was so attentive to all the details and took the time to truly understood the character of our tours. This was reflected in the article she wrote about Wine Country Walking Tours in the New Zealand Herald. Since then we received several bookings from guests who will be visiting Healdsburg, CA. We are absolutely thrilled and do hope to see her “walking” with us again soon!”
Kirsten L. Jones
Wine Country Walking Tours
